Climate tech has a marketing problem. Around the world, people are coming together to engage in the fight against climate change, launching countless startups with innovative solutions and cutting-edge tech… …At the same time, many of them are severely struggling to communicate
Great post! I believe this discussion on messaging ambiguity reveals something crucial about climate tech, which is inherently tied to the broader issue of the climate crisis. While we have some of the brightest minds diligently working on solutions, it's evident that we're grappling with an exceedingly complex problem. This challenge goes far beyond simply reducing emissions or aiming for net-zero targets by a specific year. Furthermore, when you factor in the uncertainty that the average consumer faces regarding the impact of changing their consumption habits, it adds another layer of complexity. Thus, we find ourselves in a intricate web of uncertainty, encompassing both providers and consumers.
I'd add that this isn't just a climate tech problem—but climate tech has a particularly urgent need to fix it! Your changes to those two websites made them so much clearer!